Markup Selling Price Calculator
Fill in the fields and press Calculate to see the result.
About the Markup Selling Price Calculator
Calculate the selling price of a product from its cost and the markup percentage you want to add. The result also shows the profit per unit and the resulting gross margin.
How it is calculated
Selling price = cost × (1 + markup ÷ 100)
Example
With a cost of 80 and a markup of 25%, the selling price is 80 × 1.25 = 100, the profit is 20 and the gross margin is 20%.
Frequently asked questions
What markup should I use?
It depends on the sector: retail often uses 50–100%, while competitive markets with high volumes work with much smaller markups.
How do I price for a target margin instead?
Divide the cost by (1 − margin): for a 40% margin on a cost of 60, the price is 60 ÷ 0.6 = 100.
Should VAT be added afterwards?
Yes, calculate the net selling price first and then add VAT with the VAT calculator.